Have you checked out the new Playboy magazine yet? You might want to! To celebrate the premiere of NBC’s highly-anticipated new series The Playboy Club, which aired on September 19, 2011, Playboy turned back the clock with a 1961-themed October issue (on newsstands Friday, September 16). The issue features The Playboy Club’s Laura Benanti on the cover, a pictorial with the original Playboy Club Bunnies from the 1960s, imagery from the famed Clubs, and a 1961 newsstand price – just 60 cents.
Newsstand copies of this collector’s edition will retail for just 60 cents, the same price Playboy sold for in 1961 (The Playboy Club on NBC is set in 1961). The special issue will also take readers back in time with retro features, including a 10-page pictorial with original Playboy Bunnies from the 1960s and a “Welcome to the Club” special advertising section sponsored by Seagram’s 7 Crown. The six-page insider’s guide includes an exclusive look at the original Playboy Clubs and Bunnies and offers readers the chance to win a trip for two to Las Vegas to celebrate New Year’s Eve at the Playboy Club at the Palms Casino Resort via the “Lucky 7 Las Vegas Sweepstakes.”
“This issue is a love letter to vintage Playboy,” Editorial director Jimmy Jellinek said, “At the same time, we’re also being relentlessly modern.”